Citizen Coke The Making Of Coca Cola Capitalism

The book Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore is about the environmental history of Coca-Cola. Elmore is a historian who grew up in the Atlanta area, where the Coca-Cola Company was formed and has a presence to this day. The book discusses how the Coca-Cola Company came into existence and how it acquired resources to manufacture the best-selling product, Coke. After doing a little bit of background on the three book options offered for review, I chose this book because I was most interested in how the company came into existence and how the products were manufactured. What I discovered was that the Coca-Cola Company is a consumer, not a producer. I will go on in this review and discuss the reasons why it is a consumer and not a producer. John Stith Pemberton, a pharmacist and â€Å"cash-strapped morphine addict,† created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different bec ause it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a â€Å"brain tonic† that â€Å"Cures Morphine and Opium Habits and Desire for Intoxicants.† Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company. To keep shipping costs low, Coca-Cola was sold as concentrated syrup. Water was added at the destinationShow MoreRelatedCitizen Coke : The Making Of Coca Cola Capitalism1407 Words   |  6 Pagesâ€Å"Citizen Coke: The Making of Coca-Cola Capitalism† by Bartow J. Elmore tells a story of how Coca- Cola have changed its industry as well as the globe by utilizing natural resources. To start on his journey about Coca-Cola, Elmore questions the success of the company behind selling Coke, a low-priced mixture of â€Å"sugar, water, and caffeine, packed in glass, plastic, or aluminum† (Elmore 8). Elmore discovers that even though advertising plays an essential key in selling products, Coca-Cola is mostlyRead MoreCoca Col The Making Of A Global Empire Essay767 Words   |  4 Pagesbrand Coca-Cola has been around for over 130 years. Coca-Colas inventor, John Pemberton has marketed his creation from the very beginning as a product that can serve others beneficially. Perbertons â€Å"brain tonic† later turned into a global empire of Coca-Cola. Professor Bartow J. Elmore’s book Citizen Coke: the Making of Coca-Cola Capitalism explores in detail about Cokes formula and how it is made and how it affects individuals and the planet in which we live. Elmore discuses how Coca-Cola has soldRead More The Gap Between Rich and Poor Essay example1234 Words   |  5 PagesEuropean and American citizens. As third world countries achieved their independence, they found themselves very poor in an international system that continues to keep open the gap and to discriminate against poorer countries. Even when these third world states attempt to rise up and make developments that begin to close the gap, the international system keeps them down and takes advantage of them. For example, a family in a Third World country may start a small cola business charging 20 centsRead MoreCoco Cola18335 Words   |  74 PagesCriticism of Coca-Cola  has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices.  The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s. Allegations against the company are varied, including * possible health effects of Coca-Cola products, * a poor  environmental  record, * perception of the companiesRead MoreA History of the World in Sex Glasses Essay4236 Words   |  17 Pagesand mind of whoever drinks it. This effect is what made wine a part of many ceremonies. 1. Unlike beer Greeks and Romans watered down their wine before drinking it. Wine was drunk by everyone, however in Rome the richest citizens drank the finest wines and the poorest citizens drank lesser vintages. Wine was more of a sign of wealth than that of beer. Wine was a bigger part of medicine. It was believed that wine would reduce phlegm and was able to cure colds, but should be avoided when you haveRead MoreA Short Note On International Operations Management And International Business3922 Words   |  16 PagesINTERNATIONAL BUSINESS COHORT SEPTEMBER 2014 Module code: MAN7013 Prepared by: THANH VU NGUYEN Student ID: S13181084 Prepared for: TONY BIRCH Submission date: 3 July 2015 Introduction Coca Cola Company is known as the world’s largest beverage company with its flagship product Coca Cola, which is invented by pharmacist John Stith Pemberton in Columbus, Georgia. 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